The label began in 1952 in Beaumont, Texas when local businessmen Jack Starnes (Lefty Frizzell's manager) and Houston record distributor Harold W. Daily (better known as "Pappy") decided to form a record label. The Starday name is a combination of Starnes' and Daily's last names.
After four releases, former Four Star vice president Don Pierce was
brought into the fold and the three men founded the Starday Recording
and Publishing Company.
In addition to creating the largest bluegrass catalogue throughout
the 1950s and ‘60s, Starday was also known for its legendary rockabilly
catalogue, an extensive Texas honky-tonk outpouring, classic gospel and
sacred recordings and as a Nashville independent powerhouse studio and
record label. Starday was the largest exclusively country label of the
period and is renowned among record collectors for producing a level of
pure, undiluted country music that was becoming increasingly rare on the
major labels. Starday released the first recordings of George Jones and country stars like the, Willie Nelson, Dottie West, the Big Bopper, and Roger Miller. Comedienne Minnie Pearl released a number of records for the label. Several veteran country stars were also on Starday, including Cowboy Copas, Helen Carter, Johnny Bond, and T. Texas Tyler. The label also featured several legendary country radio-based acts in the twilight of their careers, such as the Blue Sky Boys, Lulu Belle and Scotty, Texas Ruby, and Moon Mullican,
performers not likely of much interest to the big labels in the 1960s.
The label may be best known for the dozens of budget-priced compilation
albums it released featuring artists on or at one time on the label.
Starday's most successful artist was perhaps Red Sovine,
who scored a number of hits in the 1960s on the label. Starday also
produced a series of classic anthologies of trucker records by various
artists including Copas, Bond, Sovine, The Willis Brothers and bluegrass acts including Moore & Napier and Reno & Smiley. These LPs were renowned for their color covers shot at Nashville area truck stops with real rigs and shapely female models dressed as waitresses.
When Syd Nathan died in 1968, his label King Records was acquired by Hal Neely's Starday Company. Neely relaunched the label as Starday-King Records.
The label was sold to Lin Broadcasting (sale consummated in 1970),
which in turn sold it to Tennessee Recording and Publishing Company,
owned by Freddy Bienstock, Hal Neely, Jerry Leiber and Mike Stoller, who
sold it in 1974 to Gusto Records.
By the end of the 1960s, Starday's new product was limited and most
of its recordings were reissues, many of them originally recorded or
released on other small labels. The Starday label briefly made a strong
comeback in the mid 1970s when Gusto Records' Red Sovine took his recitation song record "Teddy Bear" to number one on the Billboard
country chart in 1976 using the Starday label, and even made the back
of the pop chart. This record rose to #1 in seven weeks, the fastest
rise to the #1 position for any 45 rpm record released before or since.
University Press of Mississippi will publish the Starday Story: The
House That Country Music Built, written by Nathan D. Gibson with Starday
president Don Pierce, in January 2011. The book retraces the label’s
origins in 1953 through 1968 and the Starday-King merger.
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