3 Rabbit Band

3 Rabbit Band

Saturday, March 30, 2013

Horoscope Records

 SARU , HOROSCOPE, ASTROSCOPE and PISCES Records

Saru was financed by Chuck Brown, who together with his father owned a bail bonds business. Brown was not strongly musically inclined, so he hired Lou Ragland and members of the O'Jays to handle the artistic side of the label. Supposedly Saru is a conjunction of two of Brown's family members, seems probable but not proven.
The first two 45s by the Out Of Sights have an address of 2300 Payne, which was the address of the Brown's business. In 1971, the O'Jays were in a down cycle and Brown hired them to write and produce. They leased space on 14009 Miles that had a business office and music studio. The 122x numbering is the result of that collaboration. The Saru 45s were most if not all recorded at Agency.
By late 1971 Brown acquired some new partners and decided to start a new label, Horoscope records. The first 45 was by Pandella Kelly, about which little is known at this time. The next release was by the Ponderosa Twins + 1 and became a big local and regional hit. Brown struck a distribution deal with All Platinum records in New Jersey for the record. All Platinum decided to rename the label Astroscope and took over the imprint. In 1972 All Platinum took some O'Jays track cut for Brown at Agency Recording and released them as a 45. This was just prior to the O'Jays hitting it big with the Philly Gamble and Huff team. The remaining Astroscope artists were not from Cleveland, although a couple NE Ohio natives moved east to join some of All Platinum's acts.
In 1972 Brown started a third label, Pisces. This label seems to have existed for only two records and one group - the Ba-Roz. The numbering of the Ba-Roz 45s suggests that Brown transferred the Horoscope numbering sequence to Pisces, as the first 45 has H-103 in the dead wax (the 3840 number is on the label). This seems to have been Brown's last attempt in the recording business. When the O'Jays signed up with CBS in 1972, Brown's key musical talent left as well.

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