Motown Records

After Tamla, Gordy founded a second label, Motown Records, in September 1959. Early Tamla/Motown artists included Mable John, Eddie Holland and Mary Wells. "Shop Around", The Miracles' first number 1 R&B hit, peaked at number two on the Billboard Hot 100 in 1960. It was Tamla's first million-selling record. On April 14, 1960, Motown and Tamla Records merged into a new company called Motown Record Corporation. A year later, The Marvelettes scored Tamla's first US number-one pop hit, "Please Mr. Postman". By the mid-1960s, the label, with the help of songwriters and producers such as Robinson, A&R chief William "Mickey" Stevenson, Brian Holland, Lamont Dozier, and Norman Whitfield, was a major force in the music industry.
From 1961 to 1971, Motown had 110 top 10 hits. Top artists on the Motown label during that period included Diana Ross & The Supremes, The Four Tops, and The Jackson 5, while Stevie Wonder, Marvin Gaye, The Marvelettes, and The Miracles released hits on the Tamla label. The company operated several labels in addition to the Tamla and Motown imprints. A third label, which Gordy named after himself (though it was originally called "Miracle") featured The Temptations, The Contours, and Martha and the Vandellas. A fourth, V.I.P., released recordings by The Velvelettes, The Spinners, The Monitors, and Chris Clark. A fifth label, Soul, featured Jr. Walker & the All Stars, Jimmy Ruffin, Shorty Long, The Originals, and Gladys Knight & the Pips (who had found success before joining Motown, as "The Pips" on Vee-Jay). Many more Motown-owned labels released recordings in other genres, including Workshop Jazz (jazz), Mel-o-dy (country, although it was originally an R&B label), and Rare Earth (rock). Under the slogan "The Sound of Young America", Motown's acts were enjoying widespread popularity among black and white audiences alike.
Smokey Robinson said of Motown's cultural impact:

Into the '60s, I was still not of a frame of mind that we were not only making music, we were making history. But I did recognize the impact because acts were going all over the world at that time. I recognized the bridges that we crossed, the racial problems and the barriers that we broke down with music. I recognized that because I lived it. I would come to the South in the early days of Motown and the audiences would be segregated. Then they started to get the Motown music and we would go back and the audiences were integrated and the kids were dancing together and holding hands.

In 1967 Berry Gordy purchased what is now known as Motown Mansion in Detroit's Boston-Edison Historic District as his home, leaving his previous home to sister Anna and then husband Marvin Gaye (where photos for the cover of his album What's Going On were taken). In 1968, Gordy purchased the Donovan building on the corner of Woodward Avenue and Interstate 75, and moved Motown's Detroit offices there (the Donovan building was demolished in January 2006 to provide parking spaces for Super Bowl XL). In the same year Gordy purchased Golden World Records, and its recording studio became "Studio B" to Hitsville's "Studio A".
In Britain, Motown's records were released on various labels: at first London (only the Miracles' "Shop Around"/"Who's Lovin' You" and "Ain't It Baby"), then Fontana ("Please Mr. Postman" by the Marvelettes was one of four), Oriole American ("Fingertips" by Little Stevie Wonder was one of many), EMI's Stateside ("Where Did Our Love Go" by the Supremes and "My Guy" by Mary Wells were Motown's first British top-20 hits), and finally EMI's Tamla-Motown ("Stop! In The Name of Love" by The Supremes was the first Tamla-Motown label release in March 1965).